PPC Campaigns
PPC (Pay Per Click) Campaigns are great if you SELL On-Line or you wish to impact Search Engine Results pages quickly (a special promotion, special pricing, etc.), and you don't want to wait for your Organic Campaign to begin to work, using a PPC campaign allows you to quickly capture a keyword phrase.PPC Campaigns can be costly, but there is discussions as to whether viewers dismiss them outright (it is clear that they are advertisements), they can be effective.
Almost all the search engines have a way to control your PPC Campaigns, Google has "Adwords" and Yahoo and MSN have their own interfaces. You can control how much you spend each month, when your ad appears and what your ad says. |
This information is necessary to manage your advertising, and determine the best ways to:
- obtain quality traffic
- ensure that visitors are converted into customers
- stimulate action that brings revenue
'Quality' traffic refers to traffic that is well-targeted. This means that the visitors:
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A tracking service will allow you to: Check how effective clicks are and adjust campaigns accordingly:
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Make sure you are getting what you pay for source of traffic: country, etc.
how long do they stay, how many pages viewed?
Average number of page views from one search engine might be lower than another
What can a tracking system tell you about the quality of your traffic?
Low quality traffic may overload your server(s), spike your traffic & frustrate you. A tracking system will tell you why your traffic is low quality.
Does it come from a country which is not your market?
For example a place where most people do not have credit cards or are not interested in buying real estate in Canada, because they live in China.
Do the visitors land on your homepage and leave without clicking any further?
Visit duration is an important statistic which tells you if people are interested in your site. How many pages do the visitors look at?
Are the visitors presented with a link to your site when they search for a related keyword or search term?
This is called phrase matching. The worst-case scenario is when your link is presented randomly, or as a pop-up.
Where should I buy PPC advertising traffic?
There are many sources to purchase clicks from, we recommend that you try more than one service, and compare results. Many sites use search results originating from a small number of search engines. For example, search results on Yahoo originate from Google.
Statistics on the subject of where searches are conducted vary widely. Estimates for Google, the leader, fluctuate wildly, from 35% - 70%. The leaders after Google are Yahoo, MSN, and Inktomi.
List of companies who sell PPC traffic:
Google, Enhance (ah-ha), Overture, FindWhat, Kanoodle, ePilot, LookSmart, Search123, eSpotting, and Yahoo.
The advantage of paying for your traffic is that most campaigns can be implemented immediately, although it will take several hours to set up your first account. Depending on your budget, you can pay for a high ranking and see your advertising online within an hour. The disadvantage is that you have to pay every time a person clicks on your advertisement. |
How to start your PPC campaign
The best thing to do is to run a few PPC accounts and run your campaigns for a set period of time and compare results. The standard setup procedure involves: create account & deposit funds
- receive confirmation that your account has been activated
- choose your keywords & text
- watch your traffic to evaluate your choice of text & words
- adjust your bids/ budget accordingly
Most PPC campaigns allow you to bid on your position. This means that you can bid on the number one position in the sponsored listings category. Bidding can be very competitive, with advertisers paying above $5 per click. Consider your price an acquisition cost-per-customer. It is part of the larger picture of website management strategy which should include an Organic SEO Campaign.
Once your visitor arrives, you must ensure that they find what they are looking for, and in the words of many marketing consultants; that you are able to guide them to complete actions that you desire, for example:
- placing an order
- completing a transaction
- making a reservation
- becoming a lead
- signing up for a newsletter
Creating a PPC advertising campaign may seem daunting at first, however with a little research, you can design your own campaign, and reach a larger percentage of your target audience. Whether you manage your own campaign or hire somebody to do it for you, we are of course interested to hear from you and offer any advice that we can. |
Contact us, to begin your PPC Campaigns today!